![]() “We’re excited to be partnering with Anzu, a solution that allows us to bring world-class brand ads to over 28M Zula gamers without disturbing the gaming experience. ![]() By offering them a way to monetize their gameplay without harming the user experience, we can play a small role in advancing their goals and rocking the gaming world!,” said Itamar Benedy, co-founder and CEO of Anzu. I feel proud that amidst this turmoil, Anzu can do our part to empower game developers like Zula to bolster their revenue from the A-level, free content they create for their loyal gamers. It's no question that Covid-19 has decimated our world economy in so many ways. ![]() But there’s so much more to this partnership, too. This collaboration represents an unparalleled opportunity for brands to create amazing, highly-viewable experiences for Zula’s growing audiences. “I am honored to partner with Zula, an iconic free-to-play game with stellar graphics and locations that truly aligns with Anzu’s mission of putting gamers first. Anzu is the only in-game advertising company licensed to provide services for Xbox game developers and the only solution of its kind to receive ISO 27001 security certification. This offering, along with Anzu’s full suite of AdTech partner solutions, gives brands more confidence than ever to spend in-game. Through their recent collaboration with Nielsen Connectivity, the company now offers advertisers advanced campaign effectiveness measurement. An added bonus-gamers and viewers alike will benefit from in-game ads that directly mimic real-world ads, adding more realism and authenticity to the gameplay.Īnzu, whose other gaming partners include Toplitz, Vivid Games, and many others, brings the sophistication of digital advertising to the in-game advertising space. The biggest sports teams in Turkey have Zula esport teams that regularly attract upwards of 6,425,000 views of their live events. ![]() In addition to its exponentially-growing player base, Zula will now be able to offer brands access to unique, engaged audiences through viral esports events and Zula-exclusive streamers on YouTube Gaming and Twitch. Anzu’s technology will empower Zula to monetize in-game objects, such as walls, billboards, and vehicles, by converting them into highly viewable ads. A free-to-play first-person shooter game created by Lokum Games, Zula takes its players on stealth missions to locations throughout the Middle East, including Istanbul and Northern Iraq, using a hyper-realistic graphic interface. The partnership between Anzu and Zula will give brands, for the first time, the ability to programmatically reach Turkish gamers via Zula’s massive and engaged audience base, which includes a huge chunk of the Turkish gaming market. ![]() The Turkish gaming market, with over 32M gamers as of 2019, represents a colossal, largely untapped opportunity for advertisers. With video gaming, streaming viewership, and esports viewership on the rise across the world, the collaboration will give consumer brands a new way to access coveted audiences where they spend their time-inside the game. This partnership is the first of its kind between Anzu and a Turkish gaming company. Zula, Turkey’s most popular game in 2019, will employ Anzu.io’s in-game advertising technology to seamlessly immerse world-class dynamic, personalized brand ads directly into the gameplay. ![]()
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